Campaign Results (6-Month Period)
83M+
Meta Impressions
3100+
Total Leads
₹30L+
Revenue Generated
2M+
YouTube Views
2000+
Meta High-Intent Leads
Meta
1100+
Google Search Leads
7.5K+
YouTube Subscribers
YouTube
70K+
New Social Followers
Social
35%
International Leads
Global
5000+
Podcast Streams
Podcast
About Nidhi Chugh
Nidhi Chugh is a well-known astrologer, spiritual coach, and intuitive energy guide. She empowers individuals to navigate personal and professional challenges through astrology, numerology, and cosmic healing. With a growing digital footprint, Nidhi partnered with JIVO Solutions to expand her presence across Meta, Google, and YouTube platforms, and to create a structured content ecosystem including a branded podcast.
Partnership Goals
Transform spiritual guidance into a scalable digital business with global reach across Indian diaspora markets.
Campaign Objectives
Generate high-quality leads for astrology consultations and programs
Build massive brand visibility and social proof
Grow YouTube as an educational and discovery platform
Organize and brand her podcast to enhance authority
Expand lead generation globally across Indian diaspora markets
Capture high-intent leads via Google Search for astrology services
Campaign Strategy
Meta Ads
Lead generation targeting spirituality and healing audiences
Google Ads
Search campaigns for astrology consultation keywords
YouTube Growth
Channel positioning as spiritual guidance platform
Podcast Branding
Beyond the Stars podcast organization
Meta Ads Strategy
Lead Generation Focus
- • Targeted audiences in spirituality, healing, and self-awareness
- • Geography: India, UAE, Canada, UK, USA, Australia
- • Focus on Indian diaspora with astrology affinity
Creative Direction
- • Short-form reels with voiceovers
- • Client testimonials and workshop invites
- • Landing page views optimization
Google Ads Strategy
Search Campaigns
- • "Online astrology consultation"
- • "Numerology for business"
- • "Astrology for marriage"
- • "Spiritual life coach"
Location Targeting
- • NRI clusters in Dubai, Toronto
- • Sydney, London markets
- • Indian metro cities
Ad Extensions
- • Structured snippets for services
- • Spiritual theme callouts
- • Direct consultation CTAs
YouTube Growth Strategy
Channel Positioning
"Spiritual Guidance with Nidhi Chugh"
- • Live tarot readings
- • Weekly horoscopes
- • Spiritual Q&As
- • Guided rituals
Optimization
- • Keyword-rich titles
- • Hindi + English dual-language
- • 5-7 videos/week publishing
- • YouTube Shorts for discovery
Podcast Strategy
"Beyond the Stars with Nidhi Chugh"
- • Solo episodes and guest interviews
- • Healers, astrologers, life coaches
- • Energy rituals and guided sessions
Distribution & Themes
- • Spotify, YouTube, Apple Podcasts
- • Moon cycles and manifestation
- • Feminine energy and inner child work
Execution Overview
Integrated content calendar combining Meta, Google, YouTube, and podcast publishing
Regional ad sets for Dubai, Toronto, Sydney, and London based on diaspora behavior
UTM tracking and Google Analytics integrations for funnel performance measurement
RLSA and custom intent audiences in Google for efficient ad delivery
Weekly keyword optimization for Google campaigns to maintain CPL
Detailed Results Breakdown
Meta Performance
- High-intent leads:2,000+
- Total impressions:83M+
- New followers:70k+
- International leads:35%+
Google Ads Results
- Search leads:1,100+
- Remarketing conversion:High
- Keyword coverage:Niche
- Geographic reach:Global
YouTube Growth
- Subscribers:7.5k+
- Total views:2M+
- Engagement:High
- Growth rate:Consistent
Podcast Impact
- Episodes published:15
- Total streams:5,000+
- Category ranking:Top 100
- Reach:Global
Overall Impact
- Total revenue:₹30,00,000+
- Consultation bookings:Primary
- Brand authority:Enhanced
- Global positioning:Achieved
Highlights & Differentiators
Omnichannel Funnel Design
Google search for high-intent users, Meta for broad nurturing, YouTube for community building
Localized Diaspora Strategy
Targeted ad sets across continents ensured global scalability
Smart Budget Allocation
Dynamic reallocation based on CPL across platforms weekly
Spiritual Funnels
Journey-driven ads from awareness to consultation bookings
Challenges & Solutions
Challenge: Search Keyword Saturation
High competition in astrology-related search terms affecting ad placement and costs.
Challenge: Creative Burnout
Maintaining fresh content across multiple platforms while staying authentic to spiritual themes.
Solution: Long-tail Keywords & Day-parting
Introduced specific keyword groups and optimized ad scheduling for better placement efficiency.
Solution: Astrology Calendar Planning
Bi-weekly content planning using astrology calendar and energy themes for consistent creativity.
Challenge: Timezone Targeting & Attribution
Managing global campaigns across different timezones and tracking cross-platform attribution accurately.
Solution: Segmented Geo-campaigns & UTM Tracking
Synchronized CTA schedules and integrated dashboarding with consistent UTM tracking for accurate attribution.
Conclusion
Nidhi Chugh's multi-platform strategy demonstrates the fusion of spiritual service branding with performance-led advertising. With targeted execution across Meta, Google, YouTube, and podcasting, JIVO Solutions empowered her to scale outreach, convert interest into income, and position her as a global spiritual authority.
The campaign successfully transformed a spiritual practice into a scalable digital business with global reach and measurable ROI.