Performance Snapshot
2,500+
Leads Generated
10-12%
Lead to Sign-Up Conversion
₹20-23
Average Cost per Lead
15+
Creative Variations Tested
About WitWise Education
WitWise Education is a future-ready EdTech brand offering premium upskilling programs for students, educators, and professionals. Their flagship Career Counseling Certification Course empowers individuals to guide students toward the right career paths with international counseling frameworks, practical tools, and mentorship.
In collaboration with JIVO Solutions, WitWise aimed to drive high-quality leads for this course via Meta Ads across Facebook and Instagram, targeting educators, psychology graduates, and professionals seeking career transition.
Campaign Objectives
Build Awareness
Build widespread awareness for the Career Counseling Course
Generate Quality Leads
Generate a steady stream of high-intent leads interested in education and counseling careers
Optimize Spend
Optimize campaign spend and reduce the overall cost per lead (CPL)
Target Audience
Age Group:
22–40 years
Audience Profiles:
- • Teachers, school counselors, educators
- • Psychology and education graduates
- • Professionals seeking career transition
Geographies:
Delhi, Mumbai, Bangalore, Lucknow, Jaipur, Indore (Tier 1 & 2 cities)
Interest Tags:
Counseling, Psychology, Student Guidance, Coaching, Government Exams
Strategy & Execution
Creative Direction
We positioned the course as a transformative tool for aspiring counselors with compelling ad hooks and diverse creative formats.
Ad Hooks:
- • "Elevate your expertise with the WitWise Career Counseling Course"
- • "Guide students to success with a global counseling framework"
Creative Types:
- • Reels with expert mentors, alumni success stories
- • Carousels featuring course modules & certifications
- • Story ads for retargeting with strong CTAs
Funnel Structure
| Funnel Stage | Objective | Creative Format |
|---|---|---|
| TOFU | Awareness & Reach | Reels + Carousels |
| MOFU | LP Views & Engagement | Story Ads + Carousel |
| BOFU | Retargeting + Lead Gen | Instant Forms + Testimonial Reels |
Landing Page Funnel
- Mobile-optimized LP with minimal friction
- Global Application Guidance
- Business Coaching & Internship Support
- Live Mentor Sessions
Optimization Highlights
- Prioritized Landing Page Views to filter casual traffic
- Used Custom Audiences from existing CRM + Lookalike Modeling
- Bi-weekly creative refresh based on top CTR performers
Challenges & Solutions
Challenge:
High initial CPL
Solution:
Narrowed interest targeting + shifted to reels
Challenge:
Creative fatigue
Solution:
Introduced fresh creative themes bi-weekly
Challenge:
Tier 1 skepticism
Solution:
Built social proof using alumni success videos
Key Takeaways
Short-form videos consistently outperformed static creatives
Testimonial-led storytelling delivered better trust and CTR
Combining metro + non-metro targeting helped balance CPL and scale
Conclusion
Through a deeply optimized Meta Ads approach, JIVO Solutions helped WitWise Education establish a high-converting lead funnel. The campaign not only delivered over 2,500 leads but also proved the impact of storytelling, creative testing, and audience segmentation in EdTech advertising.
This success now serves as the foundation for WitWise's future expansion across Google Ads and LinkedIn.