Introduction
Yashi Shukla Education is a leading overseas education advisory firm specializing in personalized guidance for students aspiring to study abroad. Their services include profile building, SOP review, counseling, and pre-departure sessions.
JIVO Solutions was engaged to build a lead generation funnel and boost brand awareness using data-driven Meta and Google ad strategies.
Objectives
Generate qualified leads for 1-on-1 consultations, webinars, and seminars
Build brand visibility across Instagram and student-centric digital platforms
Increase engagement-to-conversion rate from ads to counseling sessions
Campaign Strategy
Meta Ads (Facebook & Instagram)
Targeting Strategy:
- • Age groups: Students (17–25), Parents (35–50)
- • Interests: Study Abroad, IELTS/TOEFL, Ivy League, College Admissions
- • Locations: Tier 1 & Tier 2 cities across India
Creative Strategy:
- 🎥 Reels: Real student journeys, application tips, testimonials
- 📚 Carousels: "Top 5 Scholarships for 2025," "Timeline to Apply"
- 📢 Stories: Swipe-up polls, event countdowns, Q&A snippets
Google Ads (Search + Display)
Keywords:
- • "Study abroad consultants near me"
- • "How to apply to US/UK universities"
- • "Overseas education counseling"
Ad Formats:
- • Responsive Search Ads
- • Smart Display Retargeting
- • Call Extensions
Location Focus:
Delhi NCR, Pune, Bangalore, Hyderabad, Mumbai, Chandigarh
Results & Insights
1,100+
Qualified leads generated
4.17%
Average CTR
₹11.85
Cost per Click
₹343
Cost per Lead
Key Achievements
- Over 1,100+ qualified leads generated across campaigns
- Best-performing campaigns: Webinar leads and Lead Guidance ads
- CTR averaged 4.17%, with some campaigns reaching as high as 7%
- Cost per Click held strong at ₹11.85, with Cost per Lead at ₹343
- Reels + Meta lead forms proved to be the highest-converting combo
Instagram Growth & Engagement
5,000+
New followers in 3 months
1M+
Reels impressions
3x
Increase in inbound DMs
High
Reel engagement impact
Challenges & Solutions
Challenge
Ad Fatigue in Summer Months
Solution
Introduced intake-specific content (Fall/Spring timelines)
Challenge
Low Instagram Engagement Initially
Solution
Deployed reels, live Q&As, and infographics to re-engage the audience
Challenge
Last-Minute Webinar Drop-offs
Solution
Added automation + countdown flows to improve attendance
Conclusion
Yashi Shukla Education's digital journey shows how personalized creative + precise targeting + funnel automation = high-performance lead gen. By focusing on storytelling, retargeting, and audience relevance, we've built a scalable model that consistently delivers ROI-positive leads.